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It’s vital to have your Facebook Business Page correctly optimized with some SEO best practices in order to maximize conversions. First of all, there is a correlation between a well-developed social presence and your search rankings and in the end, a Facebook Business Page becomes a “second home page” for your online business.
Since there are many rumors about Facebook Business Page Optimization on the Web, let’s put this straight. Within this post, you will learn some essential rules that will leverage your Facebook page….
Let’s start with the optimization basics!
Here are A Few Free Tips to Start. The course will provide you with more hot information.
1. Choose the right name
When it comes to correct optimization, it is fundamental to find the right name for your Facebook Business Page because you choose it once and it is permanent. It’s key to remember that the first word of your Facebook page title is the most significant in the eyes of Google.
This is why stuffing your page title with generic keywords won’t work. Doing so might make it look spam-like and discourage people from getting engaged, let alone sharing your updates. You need a brandable name that represents your business and shows its personality. This is the real intent behind any Facebook Business Page.
2. Customize your vanity URL
Never settle for the dynamic URL which is automatically generated when you sign up. On Facebook, you can easily personalize your address and unify it with your brand name. Make it unique and easy to remember. If you match your Facebook vanity URL with the page’s title you are going to strengthen your brand recognition. Moreover, personalization will hugely improve the findability of your page both in Facebook search and in search engines.
3. Fill out your profile
Make sure that your avatar, cover photo, bio, and profile info are complete and contain up-to-date information. A complete profile reveals your professional attitude and is a clear signal to your audience that you are engaged. Moreover, aim for consistency across all of your social media channels, and make sure that the main visuals match. Utilize a Facebook cover photo that is 851 x 315 px.